10 Testimonial Request Email Templates That Get Responses

10 Testimonial Request Email Templates That Get Responses

Asking for testimonials is uncomfortable. You're asking for a favor with no immediate benefit to the customer. No wonder response rates are low. These 10 templates have been tested across 50,000+ testimonial requests with average response rates of 25-35%. Copy, customize, and use them.

General Best Practices

Before we dive into templates, here's what makes a testimonial request email work:

Personalization: Use customer's name, mention specific usage/results

Timing: Ask right after a win/success moment

Easy: One-click link, takes <2 minutes

Social proof: "Join 500+ customers who've shared their story"

Multiple options: Text, video, or quick call

Follow-up: 40% of responses come from 2nd or 3rd email

Now, the templates. ---

Template 1: Post-Purchase (E-Commerce)

When to use: 5-7 days after product delivery Response rate: 18-25% Subject line options:

"How's your [Product] working out?"

"Quick question about your recent purchase"

"[Name], mind sharing your experience?"

Email:

Hi [Name],

I hope your [Product Name] arrived safely and you've had a chance to try it!

I'm reaching out with a small favor. We're collecting feedback from customers to help others make informed decisions.

Would you mind sharing your experience in a quick 2-minute review?

👉 [Share Your Experience]

A few prompts to get you started:
• What problem were you trying to solve?
• How has [Product] helped so far?
• What surprised you (good or bad)?

Your honest feedback helps other customers like you.

Thank you!

[Your Name]
[Your Title]
[Company]

P.S. If you're not 100% satisfied, please let me know directly. I want to make this right.

Why this works:

Acknowledges product delivery (shows you care)

Small favor (not demanding)

Honest feedback (not just positive reviews)

P.S. shows you value feedback, not just testimonials

Customization tips:

If you have usage data, add it: "I see you've used it 3 times this week..."

For high-value purchases, offer phone call option

---

Template 2: SaaS Milestone

When to use: After user hits a meaningful milestone (first campaign sent, 100th project created, etc.) Response rate: 30-40% Subject line:

"🎉 Congrats on [Milestone]!"

"You just achieved [Milestone] - quick favor?"

Email:

Hi [Name],

Congratulations! 🎉

I noticed you just [specific milestone: sent your 50th campaign / created your 100th project / reached 1,000 users].

That's a huge achievement, and I'd love to hear about your journey.

Would you be open to sharing your experience with [Product]? Your story could help other [target audience] who are just getting started.

👉 [Share Your Story] (2 minutes)

Or if you have 5 minutes, I'd love to jump on a quick call and capture a video testimonial. Here's my calendar: [Calendly Link]

Either way, congrats again on the milestone!

[Your Name]
[Your Title]

P.S. Your testimonial helps other teams discover [Product]. Plus, I'll give you a shoutout on social media (if you want the exposure!).

Why this works:

Celebrates their success (creates positive association)

Timing is perfect (they just experienced value)

Offers two options (text or video call)

P.S. provides benefit (social exposure)

Customization tips:

Personalize milestone with exact number/date

For B2B, offer case study option (more exposure for them)

---

Template 3: NPS Follow-Up (Promoters)

When to use: Immediately after user gives 9-10 NPS score Response rate: 35-45% (highest converting template) Subject line:

"Thank you for the 10/10! ⭐️"

"Re: Your [Product] feedback"

Email:

Hi [Name],

Thank you so much for rating us a [9/10 or 10/10]! 🙏

You mentioned: "[Their NPS comment]"

This is exactly the kind of feedback that helps other businesses discover [Product].

Would you mind if we featured your feedback as a testimonial? I can:

• Use your quote exactly as written (with your approval)
• Or turn it into a short testimonial based on your comment
• Or jump on a 2-minute video call if you prefer

Here's a one-click link to approve: [Testimonial Link]

It would mean a lot to our team. Thank you for being an awesome customer!

[Your Name]

P.S. If there's anything we can do to make your experience even better, I'm all ears.

Why this works:

Capitalizes on positive sentiment (they just praised you)

Shows you read their feedback (quotes them)

Three easy options

Timing is perfect (strike while emotion is hot)

Response rate breakdown:

Option 1 (use as-is): 45% choose this

Option 2 (you draft): 35%

Option 3 (video call): 20%

---

Template 4: Post-Support Resolution

When to use: 24-48 hours after resolving a customer issue Response rate: 20-30% Subject line:

"Following up on your [issue type]"

"[Name], is everything working now?"

Email:

Hi [Name],

I wanted to follow up on the [issue description] we resolved yesterday.

Is everything working smoothly now?

I know support issues are frustrating, but I'd love to know: did we handle this well?

If our team helped, would you consider leaving a quick review about your experience? It helps show potential customers that we've got their backs when things go wrong.

👉 [Leave a Review] (90 seconds)

Even just a sentence or two helps!

Thanks for your patience, and please reach out if anything else comes up.

[Support Agent Name]
[Support Team]

P.S. Honest feedback welcome - good or constructive!

Why this works:

Shows you care about follow-up (not just solving and forgetting)

Acknowledges frustration (empathy)

Focuses on support quality (not product)

Support testimonials are valuable (address common concern)

Note: Only send if issue was truly resolved and customer seemed satisfied. Don't ask after major outages or recurring issues. ---

Template 5: Annual Renewal/Anniversary

When to use: Around renewal time or customer anniversary Response rate: 25-35% Subject line:

"A year with [Product] - let's celebrate!"

"[Name], you've been with us for [timeframe]!"

Email:

Hi [Name],

It's been a full year since you joined [Product]! 🎉

Looking back over the past 12 months:
• You've [specific achievement: created 147 projects]
• Your team has [usage metric: collaborated on 1,200+ tasks]
• You've [outcome: saved an estimated 240 hours]

Thank you for being part of our community.

I'd love to feature your success as a testimonial. Would you be open to:

• A quick 5-minute video call where I ask about your experience? (I'll record and edit)
• Or a brief written testimonial I can draft for you to approve?

Let me know what works best!

[Your Name]
[Your Title]

P.S. Seeing customers like you get value from [Product] is why we do this. Thank you.

Why this works:

Celebrates relationship (creates reciprocity)

Shows specific value delivered (ROI)

Long-term customers = best stories

Offers to do the work (low effort for them)

Pro tip: If they're up for renewal, testimonial request can reinforce decision to renew. ---

Template 6: Referral Follow-Up

When to use: After customer refers someone who converts Response rate: 30-40% Subject line:

"Your referral just signed up! 🙌 + one small favor"

"Thank you for referring [Friend Name]!"

Email:

Hi [Name],

Great news! [Friend Name / Your referral] just signed up for [Product]. 🎉

Your [reward: $50 Amazon gift card / 1 month free / referral bonus] is on its way!

Quick question: Since you loved [Product] enough to refer a friend, would you mind sharing why?

Your testimonial helps other businesses discover us. Takes 2 minutes:

👉 [Share Your Experience]

Thank you for being an awesome advocate!

[Your Name]

P.S. Keep referring! You can earn [reward details] for every friend who signs up.

Why this works:

They just demonstrated advocacy (referred someone)

Testimonial request tied to positive moment (getting reward)

Small ask after they've received value

Reinforces referral program

Response rate insight: Customers who refer are 3x more likely to give testimonials than average customers. ---

Template 7: Proactive Testimonial Campaign

When to use: Quarterly or bi-annual campaign to top customers Response rate: 20-28% Subject line:

"Will you help us, [Name]?"

"Quick favor from our best customers"

"2 minutes for a good cause?"

Email:

Hi [Name],

You're one of our most engaged customers (top 10%!), and I'm reaching out with a small favor.

We're collecting testimonials from customers like you to help other businesses decide if [Product] is right for them.

Would you share your honest experience? It takes about 2 minutes:

👉 [Share Your Experience]

A few prompts:
• What problem were you solving when you found us?
• How has [Product] helped your team/business?
• What would you tell a colleague considering [Product]?

As a thank-you, we'll:
• Feature your testimonial on our website (if you approve)
• Give you a shoutout on our social media
• [Optional: Send you $25 Amazon gift card / 1 month free]

Thank you for being an awesome customer!

[Your Name]
[Your Title]

P.S. Your feedback—good or constructive—helps us improve.

Why this works:

Makes them feel special (top 10%)

Clear benefit (website feature, social mention)

Optional incentive

Acknowledges their help

Pro tip: Segment by engagement level. Top 20% get this email. Top 50% get slightly different version. ---

Template 8: Video Testimonial Specific

When to use: When you specifically want video testimonials Response rate: 10-15% (lower but higher value) Subject line:

"Quick favor: 2-minute video testimonial?"

"Would you record a quick video for us?"

Email:

Hi [Name],

I have a slightly unusual request.

Would you be willing to record a quick 60-90 second video testimonial about your experience with [Product]?

Here's why I'm asking: Video testimonials help potential customers see real people behind the reviews. Your story would be incredibly valuable.

I've made this super easy:

Click this link: [Video Recording Link]
Answer 3-4 simple questions (I'll provide them)
Record on your phone or laptop (no editing needed!)
Submit

Total time: 2-3 minutes

As a thank-you, I'll:
• Feature your video on our website (with your approval first)
• Share it on social media (free exposure for you!)
• [Optional: Send $50 gift card]

Here are the questions you'll answer:
• What problem were you trying to solve?
• Why did you choose [Product]?
• What results have you seen?
• What would you tell others considering [Product]?

Ready to help? [Record Video]

Not comfortable on video? No worries—I can send a text testimonial link instead.

Thank you!

[Your Name]

P.S. Don't worry about being perfect! Authentic is better than polished.

Why this works:

Clear expectations (60-90 seconds, 3-4 questions)

Previews questions (reduces anxiety)

Emphasizes ease (phone recording is fine)

Offers alternative (text if they decline video)

P.S. reduces perfectionism barrier

Response boosters:

Show example video testimonial

Offer to schedule a Zoom call (you record)

Provide teleprompter-style guide

---

Template 9: "Didn't Have Time" Follow-Up

When to use: 5-7 days after initial request with no response Response rate: 12-18% (follow-ups get 40% of total responses) Subject line:

"Re: Quick testimonial request (no pressure!)"

"Following up - no worries if you're busy!"

Email:

Hi [Name],

I know you're busy, so no worries if you missed my earlier email!

I'm still collecting testimonials from customers, and your experience with [Product] would be really valuable.

If you have 2 minutes, I'd love to hear from you: [Testimonial Link]

If timing isn't right, totally understand. Just let me know if there's a better time to ask (or if you'd prefer I don't follow up).

Thanks either way!

[Your Name]

P.S. If written testimonials aren't your thing, I'm happy to jump on a quick call and turn it into a video testimonial instead.

Why this works:

Low pressure ("no worries")

Gives an out ("let me know if you'd prefer I don't follow up")

Offers alternative (video call)

Respects their time

Follow-up strategy:

Email 1: Initial request

Email 2 (Day 5-7): This template

Email 3 (Day 14): Final "last call" email

Stop after 3 emails

---

Template 10: "Thanks But Can You Specify?" Follow-Up

When to use: Customer submits generic testimonial ("Great product!") Response rate: 60-70% (they already said yes, just need specifics) Subject line:

"Re: Your testimonial - one quick follow-up"

"Thanks! Quick clarification on your testimonial"

Email:

Hi [Name],

Thank you so much for submitting a testimonial! I really appreciate it.

Your feedback: "[Their generic testimonial]"

This is great, but would you mind adding a bit more detail? Specific stories resonate more with potential customers.

Could you elaborate on:
• What specific problem were you facing before [Product]?
• What specific result or outcome have you experienced?
• What feature or aspect do you value most?

I know it's an extra ask, but it would make your testimonial much more impactful.

You can reply to this email, or update your submission here: [Edit Link]

Thank you!

[Your Name]

P.S. If you're short on time, I can draft something more detailed based on our conversations and send it to you for approval. Would that help?

Why this works:

Thanks them first (positive reinforcement)

Explains why specificity matters

Gives clear prompts

Offers to do the work if they're busy

Alternative approach: Draft a specific version yourself based on:

Support tickets

Onboarding calls

Usage data

Previous conversations

Then send for approval: "Based on our conversations, I drafted this. Does this accurately represent your experience?" Response rate: 80%+ (easy approval vs writing from scratch) ---

Bonus: Follow-Up Sequence

Most responses come from follow-ups. Here's the sequence: Day 1: Initial email (use template 1-8 depending on scenario) Day 5-7: First follow-up

Subject: Re: [Original subject]

Hi [Name],

Following up on my email from [day]. I know inboxes get busy!

Would you still be open to sharing a quick testimonial? It takes about 2 minutes: [Link]

No pressure if timing isn't right.

Thanks!
[Your Name]

Day 14: Final follow-up

Subject: Last call - testimonial request

Hi [Name],

Last follow-up, I promise! 😊

I'm closing out my testimonial collection campaign this week. If you have 2 minutes to share your experience, I'd be grateful: [Link]

If not, no worries—I'll stop bothering you!

Thanks for being a great customer either way.

[Your Name]

Response rate by email:

Email 1: 60%

Email 2: 30%

Email 3: 10%

Don't skip follow-ups. ---

Customization Tips

Every template should be customized:

1. Add Specific Data

"You've created 47 projects" (better than "You've been using...")

"You hit your first $10K month" (better than "You've seen success")

2. Reference Conversations

"You mentioned on our last call that..."

"I remember you said..."

3. Use Their Language

If they call it "projects," don't call it "workspaces"

If they say "game-changing," use that in your draft

4. Segment by Persona

Enterprise customers → emphasize case study opportunity

Solopreneurs → emphasize quick and easy

Agencies → offer co-marketing opportunity

5. A/B Test Subject Lines

Test these variations:

Question vs statement ("Will you help?" vs "I need your help")

Personal vs generic ("[Name], quick favor?" vs "Quick favor?")

Emoji vs no emoji

Length (short vs descriptive)

Track open rates and adjust. ---

Common Objections & Responses

"I don't have time"

Response: "Totally understand! I can make this easier: • I'll draft it based on our conversations - you just approve • Or 2-minute phone call and I'll transcribe • Or just 3 bullet points and I'll turn it into a testimonial Which works best?"

"I'm not good at writing"

Response: "No problem! Answer these 3 questions in bullet points and I'll write it: • What problem did you have? • How did [Product] help? • What would you tell others? I'll send you the draft to approve."

"Can I see it before you publish?"

Response: "Absolutely! You'll get full approval before anything goes live. I'll send you: • The exact quote/testimonial • Where it will appear • How it will be displayed You have complete control." ---

Tools for Managing Requests

Don't manually send these emails. Use automation:

GetProofz

Automated request sequences

One-click testimonial forms

AI polish for submissions

Built-in follow-up logic

Zapier Integration

Trigger: "User reaches milestone" → Send testimonial request

Works with any app that triggers Zaps

Email Marketing Platforms

Klaviyo (e-commerce)

Customer.io (SaaS)

Intercom (in-app + email)

Set up triggers based on:

Days since signup

Milestones reached

NPS score

Support ticket resolution

---

Measuring Success

Track these metrics:

Send rate: % of customers you actually ask (aim for 30-50% of active customers)

Open rate: 40-60% is good

Click rate: 15-30% on testimonial link

Response rate: 20-35% overall

Approval rate: 80%+ (high quality submissions)

Improve response rates:

Better timing (ask post-success)

Easier process (fewer fields)

More follow-ups (don't give up after one email)

Better segmentation (ask the right people)

---

Conclusion

These 10 templates cover every scenario:

Post-purchase (e-commerce)

SaaS milestone

NPS follow-up (highest converting)

Post-support resolution

Annual renewal

Referral follow-up

Proactive campaign

Video testimonial specific

"Didn't have time" follow-up

"Can you specify?" follow-up

Key takeaways:

Timing matters more than copy

Personalization doubles response rates

Follow-ups get 40% of responses

Make it stupid easy (one-click, 2 minutes max)

Offer to do the work for them

Copy these templates, customize with your data, and start collecting testimonials today. --- Want to automate this entire process? GetProofz sends these emails automatically, collects responses, polishes with AI, and creates widgets for your site. [Try free →](https://getproofz.com)